Customer Testimonials
The dealership is great but I sat in the waiting room for an extra hour with no update while the gal went to lunch. They knew I was waiting and she also knew the updates were going to my husbands phone. So I was not happy waiting over an hour past my finished appt.
Paul was great to work with and communicated everything clearly and made the transaction smooth.
Staff is always friendly and efficient. They do their job well. Waiting area is comfortable.
I’m extremely disappointed with my experience at Luther Rochester Volkswagen.
I first went to the dealership on Saturday, September 5, 2026, and spent approximately two hours there trying to obtain a newer, safer vehicle. I returned on Tuesday, September 8, 2026, to finalize the deal and spent another 3 hours and 42 minutes at the dealership. Altogether, I spent nearly six hours dealing with this purchase.
I traded in my 2011 Chevrolet HHR LT for a 2016 Ford Escape Titanium. During the process, my salesperson, Evan, told me three separate times that the vehicle would come with a full tank of gas. I was also told the ... Read More 
DealerRater - Sep 10, 2026
Way too expensive almost 5,000$ for an oil pan gasket install and couldn’t even program a brand new OEM. Combox
Joshua is extremely competent and friendly. When I replace our Audi with a new Audi next year, it will happen not only because I like our Audi, but also because of the service we receive through him.
The dealership is top-notch and the service department with Josh is great I would recommend it to anyone
As always top of the line service. Pleasant experience with a personal touch. Recommend to all my friends.
Ryand is the best service advisor I’ve ever worked with. Professional and knowledgeable. A+
This dealership has always gone the extra mile to get me into a vehicle that I liked and could also afford. There is never any pressure to buy something and their salespeople are top notch and very friendly!!!!
Was in for a fairly simple service and everything went great. It's a little drive for me but worth it.
We had great service and good communication through the entire process. Would take there again.
Very good service and in reasonable short time. Service manager and staff Very professional too.
I recently brought in my 430 I xdrive convertible for a starter recall. Service was prompt, cordial , and I was very satisfied. I also used the service department last March for an oil change, etc. The dealership in Minneapolis appears to over sell services?
I recently brought my car to Luther/Park Place Motors to repair a sunroof leak. Before bringing it there, I had taken the car to another auto repair shop. They tried to diagnose the problem by cleaning out the drains, and after explaining what they found, where they found the water, and the work they completed, they recommended I take it elsewhere for further diagnosis and repair.
Shortly after dropping the car off at Luther/Park Place Motors, I received a text asking where they had found the water. I pointed it out, but the location being referenced was incorrect. ... Read More 
DealerRater - Aug 22, 2026
Owen Ford was great and exceptionally helpful. He was very efficient and knowledgible. Great experience.
We had a great experience at Luther Everyone was very friendly and helpful. Especially Charles and DJ. We would recommend them to anyone
Once again superb timely and top notch service provided by the dealership. Joshua Kern, the excellent service agent I have worked with for several years helped facilitate the service on my vehicle.
Excellent service! Very friendly. I would definitely return if I am ever in the Rochester area again and need help with my BMW.
Excellent service at Park Place with Ryland Kern leading the charge.Turn around time with repairs was great!
Service is welcoming, fast and quality. The waiting areas are comfortable. The showrooms provided added entertainment while I waited.
Rhyand Kern was amazing! He was so easy to talk to, answered all my questions, and got everything done that I asked for. I was thinking about checking out a Toyota, but BMW service is top-notch. I’m definitely going to keep my car for at least one more year!
Excellent service advisor and technician, everyone was very professional, knowledgeable, and polite! Amazing dealership! There is a problem with this application in that it will not accept my review!
We had a great experience purchasing our 2022 Tesla Model S from Luther Park Place Motor Cars. Our salesperson Karl was very flexible with our time, and did a great job answering our questions and doing detailed research. Aaron was also very helpful and made the transaction very smooth. I highly recommend Karl, Aaron, and the whole team at Luther Park Place Motor Cars.
The staff at Park Place are excellent. They care about their customers and the cars they drive. Quick with a response and help in anyway they can.
This dealership is friendly and convenient with the shuttle service that was immediately available and helpful since I have an injury. My advisor was flexible to work with me on appointment times and easy to get a hold of. He also worked with me on repair options that I was able to afford. My only complaint is that the option for my car to be picked up at my home was unavailable.
I had a great BMW maintenance service experience with Rhyand Kern - 10 out of 10 stars!
Ricky Ricky,Ricky,Ricky,Ricky,Ricky,Ricky was very good and I would buy again from Ricky😊
Great service from Rhyand and team. Car done on time with no issues getting an appointment
We had a great experience with excellent service with Karl. He was very helpful and knowledgeable. Everyone was very friendly..
I’ve used this dealer for a few years now and they have also been efficient and customer centric. I would certainly recommend them to anyone who has a VW, Audi or BMW
I appreciated working with Josh and his staff. They were accommodating from appointment scheduling to picking my car up after service. Josh acknowledged the problem I had with my AC and was thorough through the process. Will continue to come back and work with Josh, Audi and his staff. Thanks!
The service was great as always. Joshua is always accommodating and professional. Very good experience.
Good experience with Scott. He explained everything about the error codes about the check engine light.
Friendly, knowledgeable and helpful staff. Quick and easy purchasing process. Highly recommended. Will shop with them again.
Rhyand and the service department are very helpful. Scott, the shuttle driver, made the whole day much easier.
Always courteous and helpful. I appreciate them making a loaner car available since I live an hour away.
My experience was AWESOME at the Rochester VW Dealership. Hunter Herrera was able to help me decide wether buying my VW ID.4 lease out or purchasing a newer used ID.4 would meet my needs. He answered all my questions, and when he didn't know he found out the answers. I decided to to purchase my lease out and keep the car my wife likes. My experience didn't stop there when he was done. The Business Manager Aaron Bianchi was also great to work with during my car buying experience. He was professional and honest during the final process ... Read More 
DealerRater - Aug 4, 2026
Super timely appoinment and service by Ryan Kern Excellent mechanic video feedback Vehicle outcome as expected
Very professional and knowledgeable staff. Helpful with finding the answer if unknown. Would recommend, and use this dealership again.
The dealership is the best I have experienced over a 60 year span, and I have purchased many new and used cars, at many dealerships. And I have visited many dealerships. The management is exceptional and right on down to all personnel I had the opportunity to meet. Very much seemed like a team effort.
The service was very efficient and effective. We were allowed to be driven to a local shopping mall while the car was being serviced and picked up again. Everything was great.
I was very pleased with the personal service from Almin , everything was up front and explained to my satisfaction.
Excellent service, great communication, impressive customer support. I was always greeted, asked about any concerns. The provided service was outstanding.
They are professional, friendly and prompt. They saw us the next day when we were concerned about a light
Everyone I have worked with is professional and friendly. It has been easy to line up my Sevice appointments.
Ricky was excellent to work with. He was very professional, patient, and thorough. We received great pricing on our new vehicle and a very fair value on our trade.
Jack was very helpful in answering my questions regarding the BMW maintenance coverage for the second owner and my question regarding warranty coverage for coding the DME to M2 CS. What Jack estimated for service time was right on.
Was treated with respect and kindness thanks to Pat and general manager for the hospitality.
Park Place is always there for its customers — they’ré the best! Thank you again!
Excellent service from start to finish. Kept updated on progress. All questions answered. Courteous, friendly, knowledgeable staff.
Great experience from srart to finish, was welcomed when we pulled into the lot by Evan and he showed us everything we asked. The finance man Aaron was top notch at getting us where we needed to be with our financing. All around great experience for buying a new vehicle
Owen and Steve were great to work with especially Owen. He was very knowledgeable, transparent, efficient and provided a fair deal for the cars we purchased and traded in. Highly recommend!
Ricky was fantastic to work with! Super friendly, knowledgeable, and made the whole car-buying process easy and stress-free. I love my new car and really appreciate the honest, no-pressure approach. Highly recommend!
I recently purchased a car from BMW Park Place while living out of state, and the experience was outstanding from start to finish. I worked with Bram, the salesperson, who kept me informed every step of the way. He clearly laid out my best options, which helped me move quickly and secure the car I was looking for.
Their financing options are also very flexible. I had the pleasure of working with Aaron, their finance manager, who went above and beyond by contacting my bank directly to ensure I was getting the best possible rate. He truly had my best ... Read More 
DealerRater - May 4, 2025
Bran was great to work with. I came in only knowing the make and models I wanted but nothing else. He made sure I got almost everything I wanted out of a vehicle.
Had a great experience buying a used car for my son. Will come back for sure.
Great customer service, and efficient in what they do. The environment is very welcoming and the dealer was able to assist me with what I needed.
Bram was great to work with when buying my BMW! Did a great job showing us all the features and answering all our questions!
Easy to work with over the phone. Everything was ready when we came for delivery.
Working with Bram at Luther Park Place Motor Cars was an exceptional experience from start to finish. The entire process was easy, comfortable, and seamless. Bram’s professionalism and attention to detail were apparent throughout, and he took the time to ensure all my questions were answered without ever making me feel rushed or pressured. He truly listened to our family’s needs and made the entire experience stress free and enjoyable. It’s rare to find someone who combines expertise with such a genuine commitment to customer satisfaction.
I highly recommend Bram and the team at Luther Park Place ... Read More 
DealerRater - Jan 20, 2025
This dealer exemplifies the poor reputation of car salesmen, Game players, bait and switch, and just about every slimy trick in the book!!!!
Karl was great to work with. He was very professional and helpful. Karl knows cars very well.
Working with Karl Schmidt was great, He was very knowledgeable and wanted to make sure the purchase of a vehicle was the right decision for the customer and not just for his own benefit which is a great trait especially since he will get my future business if available, I did not have any complaints about Karl whatsoever but the actual buying process could’ve been better… After reaching a deal and already had funds on hand it was still a 2.5 hour buying process just to get through paperwork which I felt could’ve been a lot quicker since my ... Read More 
DealerRater - Dec 9, 2024
Place was wonderful, clean, bright and just felt right. From the used car manager, the sales manager, the finance manager and of course Karl the salesperson was very easy to deal with. I found a car I wanted online, and we completed transaction over the phone to secure my future purchase. Great experience all around. Thank you!
salesman told me car had electric start when it doesn't, called to see if there was anything they could do to fix it and never received a call back. Definitely disappointed.
Great communication. Due to being nearly 2 hours away most of the communication was over the phone to understand condition of the car. Karl took a video and gave a perfect description of the cqrw condition.
Your dealership did a great job when you hired Karl Schmidt. What a fine young man. Took all the time I needed to understand all the functions on the car.
Be careful of bait and switches from their sales and finance! We were lied to on two separate occasions while shopping for a BMW.
The first time, they showed us a lease offer with an EV credit and a high residual value. Once we went in, they told us there was no EV credit and lowered the residual value of the car below what they originally showed us.
The second time, they gave us an offer that included an employer rebate and their “lowest” possible APR with BMW Financial. We were pressured to sign an agreement before confirming that the ... Read More 
DealerRater - Sep 12, 2024
2nd vehicle purchased at this location and had service on previous vehicle. Always treated fairly and quality of service has been spot on.
The service was very professional, and I believe that I received both great service and vehicle .
My salesperson was very professional and the dealership was prosice, clean and accommodating. Would definitely buy from here again.
Very clean and looked. to be well managed. First time buyer there but thought everyone was very professional. Thought Karl did a good job explaining everything about the vehicle. Thank you, Rod
Everyone we came in contact with was very professional, helpful, and friendly. Karl was very knowledgeable and we appreciated the extra time he spent teaching us about the new car. Also, a big shoutout to the service department. How we were treated by all is how you get people coming back.
Nice folks who work hard to meet your satisfaction. Appreciate what they did to make deal go smoothly as possible.
Great job. Delivered the car which was a 60 mile out of the way on a 14000 car is service above and beyond
The dealership serviced the car thoroughly and had it in great shape to be sold.
Max was extremely helpful and so was Sergi. I was very pleased with the generous customer service I was given. I love my new Jeep Grand Cherokee and the purchasing process went very smoothly. I highly recommend this business to everyone.
Karl and DJ were very knowledgeable and professional. We will be back in a few years.
Great experience from start to finish. Looking forward to continuing to work with this dealership for our service needs.
Park Place motors offers quality sales and service. Our salesman was friendly, knowledgeable, and exceptional to work with.
I went in to purchase a used Lexus for around 10k. Have always owned Toyota. Had zero intentions of purchasing a BMW let alone one that’s 2x as much. Karl was fantastic and i am very please to have converted from Toyota. I will be purchasing another BMW for my for my next vehicle
Karl was very helpful and honest in answering our questions about the vehicle. He wasn't pushy and gave us time to consider our options.
Kind Considerate Quick reaponse Reasonable price Careful service Clean car Good test driving Provide all the information about the car
Karl, Thank you for taking the time this evening that you spent with my son looking at the Mazda and the BMW. I appreciate your effort and the information and knowledge that you were able to share! Thank you for your honesty and professionalism! paul enter
Great great great greatgreagt great greatgrest greTggreatgreat great great great great dandy dandy dandy great
Great work on helping me find a car that I wanted, and worked really well with doing most of the work over the phone.
Peiople were nice and customer friendly. Welcomeing environment and good sells personal. I would recommend this to people I know.
I'm very impressed with how well my purchase went! Karl is outstanding! Highly recommend this dealership to anyone looking for a new car! They all were very knowledgeable and accommodating to me!
Very friendly and knowledgeable staff. Karl and DJ were great to work with. Welcoming environment. Had a very good experience purchasing our car.
Karl was a great salesman and Aaron made the financing quick. They were a pleasure to work with, top notch people to deal with. Made buying our car easy and quick.
Karl Schmidt was instrumental in finding us the perfect car. Rhyand Kern takes great care of us. Karl and Rhyand are the reasons we’ve bought 3 BMWs from Luther Park Place.
They are very nice until you get the vehicle, I bought a used 2008 bmw 328xi an they took 1 month just to get a part for a steering wheel they were helpful with keeping me up to date an I had to message them for updates, there was an oil leak from the valve gaskets an they told me it was a 1,500$ fix them as soon as I get the vehicle an asked if they could fix for me they told me 5,500 an the steering wheel column when they replaced it broke the steering angle sensor an they are telling me ... Read More 
DealerRater - Feb 10, 2024
Great experience purchasing the car. Karl initiated the whole process and kept us informed throughout. Sent a video of the car explaining the features before we even visited the dealership. The negotiation was very easy and smooth, trade-in offer and process was hassle free too. Did not take us too long to decide.
I was contacted through email and they weren’t pushy and they kept me informed.
Luther Park Place had good pictures online and a free Carfax report. The price was listed online and was the same in store. Stopped in to look at a car and Bram was helpful in making sure the car was clean and gassed up. The team stayed late and helped me purchase the vehicle after the dealership was supposed to be closed. Thanks for making the buying process smooth.
Karl made everything very smooth and easy, very happy about the purchase he helped me out with!
Very helpful and personable. Everyone did a good job explaining the process and I truly believe they had my best interests in mind.
The new building is fabulous - clean and functional. Staff is great. Enjoyed working with Brad J and Karl S was an excellent person for delivering the vehicle and orienting me to various functions.
Paul said he couldn't do anything for us but things improved when we asked to see the GM. Brad brought a remedy to our problem. We didn't get exactly what we were hoping for on compensation for our problem but we aren't in a loaner for the next 8 months. I'd give this whole interaction 5 stars and recommend this dealership to everyone if they would have included the platinum extended warranty for our problems. But that was never discussed as an option. If they truly believed in their product they would've included the extended warranty after ... Read More 
DealerRater - Dec 7, 2023